frog tongue work-back schedule

frog tongue work-back schedule

This project is due on Friday, December 10th, 2010.

That leaves us 18 days to get this done. No small task.

Time line:

Weeks 10/11

November 19-26

Strategize Options

Develop a short script outlining the narrative or storyline

Design a style frame showcasing the aesthetic and formal elements of

the commercial

Tuesday, November 23 - CONCEPT DEFINITION:

Decided to expand upon Solveigs existing framewrok, as she had a ‘problem’,

and it was a challenging option to find a ‘solution’, rather than just explore another

group members existing product.

We came up with a product, “cogs”, interchangeable tokens that are chosen by

children, and fit together to make a chain that showcases what is important to remember

and think about in that child’s unique and changing world.

Our team came up with the name “frog tongue” for our design studio, and chose

the tag-line, “ideas that stick”. This name came to fruition after brainstorming for

objects in nature that are sticky, which reflected a team members original 2nd

design project concept.

We decided that we would like to make the 3d product (the cogs), as well as a

tree-like structure that would showcase the cogs, small crocheted “cocoons” for

holding the cogs, packaging for the cogs, and a commercial sequence to introduce

the cogs to the public. We feel that, with all of our skills combined, we are

ready to take on all aspects of this challenge.

Another aspect of our project is the idea that for each cog purchased, a donation

would be made to a different organization, such as:

UN, Covenant House, SPCA, Children’s Wish, Food Bank, Block Watch, Children’s

Hospital, SOS, Send a Child to Camp...

Breakdown of work for Tuesday 23- Friday 26:

Bree: (storyboarding - initial to final - concept development [logo,colour,etc],

housekeeping/documentation, expressive type and sound)

explore colours for cogs

logo ideas for frog tongue

narrative and storyboard concepts

work-back schedule

short write-up/style frame for showing on Friday

Solveig: (Art direction, 3D generation, storyboard 2nd phase to final)

3D generation ideas in clay, or other forms

Look into final 3D object material (plastic/foam/wood/sculpy modelling clay?)

Narrative for commercial

Decide on organizations for $ from cogs

Ashley: (logo, packaging, display, final movie editor)

cog logo development

packaging concepts evolved

tree structure ideas (material, dimensions) - papier mache?

Peter: (art director, 3D)

3D evolution of cogs - meet with Solveig on Thursday?

Final animation editing with Ashley

Breakdown of work for weekend of November 27/28:

Bree and Solveig:

work out storyline/script, as well as research story-telling methods.

Do we want to persuade, advocate, educate or entertain?

Ashley: Have a firm idea on where packaging is going, costs involved, paper to be used,

development of Point-of-sale tree.

What are the challenges, what do you need from the group?

Peter:

design conecpts for 3D objects to be shown on Tuesday to group

have researched the materials, costs involved, time it will take to produce.

******* Please have items/info for Tuesday morning so that we can move forward as a group

and make decisions that require the team input***************************************************

Breakdown of work for Tuesday 30 - December 3:

CAN WE MEET ON MONDAY MORNING AT AGRO CAFE?

Meet on Monday/Tuesday morining with concepts ready to go to final.

Use this week to get everything DONE, there is only ONE WEEK LEFT AT THIS POINT.

Ask for help if needed. WE ARE A TEAM.

Bree: Have storyboard done for Monday morning so that it can be refined and put into 2nd

step of process, the digital work in Illustrator to convert to vector graphics.

photocopy work for Solveig, and split-up what needs to get done.

have an idea of song for commercial

Solveig: Start work on vector graphics - a lot of work to do

refine and produce 3D objects

have an idea for song for commercial

Ashley: finish packaging, display, etc. - await vectors for flash animation

have an idea for song for commercial

Peter: start and finish 3D - await vectors, oversee continuity

have an idea for song for commercial

Weekend of 4th/5th

This weekend needs to be used for finishing project. All vectors must be given to

Ashley/Peter, and rough draft must be done for Sunday/Monday of movie for refinement

and addition of sound.

2D’s and 3D’s done.

Tuesday December 7th - work together on display, work out what we will say when we show

our project, define roles, go over COMPLETED commercial, work on sound for commercial.

FRIDAY DECEMBER 10th - CRITIQUE!!!!!!!!!!!!!